The fashion industry is famed for creating moments out of moods and an unending series of trends that are transient. With the pandemic surging through its 10th month, fashion has a lot to rethink, rewire and restructure.
Buying into the new and the exotic has always been short-lived, so have trends based on seasons and the resultant dogma of buying cheaper, buying more and buying often.
While we all rethink our lifestyles and prioritise health check-ups, sanitisations, savings and creating a routine centred around mental health and emotional balance, shopping and fast fashion should be viewed in a whole new light. This may be a reckoning, long overdue and much needed.
Fashion is an expression, an art and a representation of how you see yourself. These choices are influenced by our lifestyle, peers, work environment, the movies we watch, the social media pages we follow and the magazines we read. To view your fashion choices through a critical lens and adhering to the concepts of quality over quantity can only be viewed as the best possible way to ensure your appearance represents who you are. The age of less is more and quality over quantity could not have come in sooner. Spending significant money on each piece of clothing means seeing a purchase as an investment, not a cheap, short-lived and exploitative thrill. The troubling facts represented by fast moving items have resulted in a knee deep hole of excesses in the name of dead/old stock, unrecyclable raw materials and debris that have the most far reaching effect on the eco cycle of earth.
With ecommerce giving you a window into the finest quality, craftsmanship and fashion in the world, it has become easier to make informed decisions. Brands like Cuyana – that support “Fewer and Better” doctrines, FOReT accessories – crafted from recycled cork, BODEN, which offers complete disclosure of fair trade, and ethical practices across the 16 countries it has factories in and several other designers who have opted for organic fabrics in the past season, encourage their consumers to buy less but invest in lasting pieces.
It is the era of the minimalist revival. Shopping and fashion – particularly high-end fashion – is surviving due to its discerning and cognizant consumer base; stealth wealth and investment buys are key for all.