You don’t have to spend a lot of money to be a conscious shopper.
To put things into perspective, the amount of water consumption and waste created by our industry is alarming, and brands end up leaving a huge carbon footprint while manufacturing and retailing their collections. Fashion already knows how to solve its biggest problem — but it’s up to shoppers to force the issue. In the depression era, the average person bought fewer than 20 garments a year, but spent 10% of their household budget on apparels and accessories. Now, the quantity of garments has increased significantly — averaging roughly 50 pieces per person per year — while the amount paid for them has shrunken to only 3.5% of their annual budget. We are buying more, for a lot less money — and the impact is borne by the environment.
Below, some of our most ethical fashion brands, that tick the right eco-conscious boxes:-
A global vegan leather brand, MIO BORSA has revolutionised the perception of vegan accessories. Mio Borsa means “My kind of bag” the concept behind the brand is to sustain the on-going trend of eco-fashion in the industry. They adapt only sustainable manufacturing techniques and use canvas, upcycled materials to craft trendy yet durable products in 4 colors of matt. The brand offers a variety of handbags and purses- Clutches, totes, and shoulder bags
FOReT embodies the spirit of nature with elegant and timeless fashion accessories handmade in Europe from “Cork”. Exclusive and sophisticated, FOReT brings together style and function with fine craftsmanship. Here’s a little something to know about the cork fabric: Cork is developed from the bark of the Cork Oak Tree that grows in abundance in the Mediterranean region, making it 100% sustainable . The tree is harvested every 9 years by gently removing the bark. This causes no harm and allows the tree to rejuvenate and live up to another 100 years! The material retains the structure of the bark and is visually attractive, extremely soft, light and water resistant. With time, it will age gracefully and retain its natural appeal.
A Humming Way
Although all brands advertise themselves so, it’s hard to know which brands are actually sustainable. By focusing on artisanal labor, high-quality natural fabrics, local supply chains, reduction of energy and water consumption, elimination of chemical use, and minimal impact on forests and biodiversity, A Humming Way ticks all the right boxes to bring forward a truly sustainable product that recalls luxury with an edge. A unique Indian brand that has successfully showcased sustainable ready-to-wear lines at the New York Fashion Week twice and the Alta Roma show in Italy – A Humming Way creates unique, individualistic designs that resonate with the modern eco-conscious yet style savvy consumer.
Ultimately, we must trace back our way to a time when fashion was mindful, and we were shopping consciously. Awareness and information about production cycles, materials used, and fair wages can be the steppingstone to a brighter, happier future. This doesn’t mean the death of style as we know it. We must move away from curation and consumption, to a place where true personal style can dominate.