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With a passion for innovation and need for perfection, Belinda and Riddhi founded Belsi’s Jewellery in 2010. They brand mirrors the bond between a mother and a daughter and how jewellery plays an important part of that relation. Their bridal line focuses on connecting traditional Indian techniques with contemporary style. All the pieces are crafted with semi-precious stones, 18K gold plated over nickel free brass and sealed with e-coating to prevent tarnish. The core value of Belsi’s lies in acknowledging and giving back to its community even in smallest way possible. For their debut at NYFW 2017, they associated with American Cancer Society to support breast cancer research and awareness. They wish to create a sisterhood that not only believes in looking chic together but also believes in rising together against all odds.