After receiving a degree in fashion design from Paris’ prestigious Studio Berçot, Goen Jong returned to Korea to launch her eponymous label in 2012 based on her 7 years experience in Paris. Majoring in lingerie, the designer presents the juxtaposition of architectural silhouette and refined romanticism, reinterpreted by her own feminine touch. She draws inspiration from unexpected harmony found in contrasting elements. The balance between delicate and structural design is further highlighted by her thoughtful approach to the visualization of vitality. She attempts to leave powerful impact by considering dynamic movements of women's body rather than focusing on static designs.