A family - run brand is everything about ensuring quality, promoting transparency, enforcing sustainable practices and ethical approach. We empower our customers to lead the manufacturing process by working on a pre - order basis.

The Brand USP is that they strongly believe that thoughtfully selected Oeko - tex certified linen fabric from our local manufacturers, simple cuts of clothes which usually suits all ages, shapes and sizes, that lovely loose fit and relaxed look of the piece is our strength. We avoid anything that is not essential for the garment (intricate cuts, non - comfortable fit, zippers, excess details etc.) leaving the priority to the clean and versatile look. Why not perfect? The beauty of linen is that it is not perfect.

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