Alexandre Sundberg – TRUE TRIBE’s founder has always valued periodic escapes from Paris, his native city. He gradually started travelling to more remote and untamed places in search of peace. Over time, he developed the conviction that the mind needs a place where it can breathe. It’s inspiration took birth on a trek in Pakistan’s Karakoram Mountain range near the K2 summit. Deeply moved by the people's warmth in the planet’s most electrifying landscapes; the journey fueled something inside of Alexandre.
TRUE TRIBE was born out of the desire to explore a more raw form of existence. "Bare Minimum” is the mantra of this French luxury outerwear brand, embodying maximum freedom - both of movement and spirit. Peace of mind is luxury. TRUE TRIBE channels this ethos through timeless collections of versatile menswear essentials designed for the outdoors.

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