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Turana Atash

Woman-Owned brand, Turana Atash, founded by Turana in London in 2023 is a luxury modern Swimwear and Resortwear brand pioneering the way for modest fashion that can be worn by all! From Surf to Swim, each piece that is crafted is crafted with the intention to be diversely worn around the globe.

The brand’s attention to detail begins with the logo. The logo can be seen on all their content, and on their designs yet has multiple meanings that make the brand all the more special. The logo of course spells out TA for Turana’s initials. In addition to this in Arabic calligraphy the logo has been formed to look like the word sea which is perfect for a swimwear brand and finally the word Atash means flame, which can be seen in the logo. This small detail is emblazoned throughout the brand and is the first of many signs that points towards their attention to detail.

Turana Atash is aware of the saturation of swimwear in our modern world and will be launching their brand as an innovative step into the swim and resort-wear space. Going above and beyond just the aesthetic, they’re bringing purpose and quality to industry.

Turana Atash creates beautiful yet modest swim and resort-wear, taking western style swimwear and developing it with the contemporary Middle Eastern World view in mind, for luxury pieces appropriate for all. Their mindset when it comes to designing is straightforward, they believe that fashion and modesty can be synonymous with one another and therefore combine modesty with intricate design to create garments that make you feel positive about yourself, leading to something that’s really empowering.

The brand projects positive energy into the universe that’s going to come back to you – whether that’s in love, health or good fortune, from the packaging to the aesthetic, that’s Turana Atash.

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A swimwear collection that embodies timeless elegance and classic style.A swimwear collection that embodies timeless elegance and classic style.
Amara Swimsuit
Sale priceRs. 25,599.24
(5.0)
Alluring yet exclusive half-covered swimwear, designed to elevate your poolside or seaside fashion with a modern approach.Alluring yet exclusive half-covered swimwear, designed to elevate your poolside or seaside fashion with a modern approach.
Maraya Swimsuit
Sale priceRs. 23,189.85
(4.3)
An elegant and refined swimwear that will instantaneously enhance your beach appeal. An elegant and refined swimwear that will instantaneously enhance your beach appeal.
Rania Swimsuit
Sale priceRs. 22,460.55
(5.0)
Explore the NAOMI collection, and embrace simplicity, timeless charm, and refined aesthetics.Explore the NAOMI collection, and embrace simplicity, timeless charm, and refined aesthetics.
Naomi Swimsuit
Sale priceRs. 20,402.03
(4.5)
FARAH, a simple shirt dress made of Tencel, gives both comfort and style for any occasion. FARAH, a simple shirt dress made of Tencel, gives both comfort and style for any occasion.
Farah Fringed Dress
Sale priceRs. 20,394.10
(5.0)
This alluring yet stylish cut-out dress is designed to bring an extra dash of confidence into your summer and vacation attireThis alluring yet stylish cut-out dress is designed to bring an extra dash of confidence into your summer and vacation attire
Daphne Cut-out Dress
Sale priceRs. 19,769.62
(5.0)
The NADINE dress, with its waistline, attractive neckline, full-length sleeves, ankle-level hem, and corded belt.The NADINE dress, with its waistline, attractive neckline, full-length sleeves, ankle-level hem, and corded belt.
Nadine Dress
Sale priceRs. 19,769.62
(4.0)
The AMEERA kaftan boasts a highly sophisticated design crafted from Tencel. The AMEERA kaftan boasts a highly sophisticated design crafted from Tencel.
Ameera Kaftan
Sale priceRs. 18,825.78
(5.0)
Legging with a mid-rise elastic waistband that combine elegance, comfort, and simplicity.Legging with a mid-rise elastic waistband that combine elegance, comfort, and simplicity.
Leggings
Sale priceRs. 9,615.01
(5.0)
An elegant and appealing skirt diligently developed to add more covering and a trendy touch.An elegant and appealing skirt diligently developed to add more covering and a trendy touch.
Skirt/Sarong
Sale priceRs. 7,309.59
(5.0)
A refined and minimalist hijab, designed to provide graceful coverage and protect your hair. A refined and minimalist hijab, designed to provide graceful coverage and protect your hair.
Pullover Hijab
Sale priceRs. 4,703.78
(5.0)
A beautiful and simple Turana Atash flower bag designed to add a touch of refinement to your clothes.A beautiful and simple Turana Atash flower bag designed to add a touch of refinement to your clothes.
Bonnet
Sale priceRs. 3,135.05
(4.8)
A beautiful and simple Turana Atash flower bag designed to add a touch of refinement to your clothes.A beautiful and simple Turana Atash flower bag designed to add a touch of refinement to your clothes.
Floral Bag
Sale priceRs. 2,820.14
(5.0)